Sunrise Radio wins award for Step up to Cancer campaign in September ’18

Sunrise Radio has been presented with the Cancer Research UK (CRUK), Flame of Hope Award for Media Supporter of the Year 2019 at an awards luncheon held at Merchant Taylors Hall last month.

The award was for a campaign run last September in support of Step up to Cancer, with the aim of raising awareness of the positive work Cancer Research UK does amongst the British Asian community. Sunrise Radio’s Programme Manager, Paul Shah accepted the award on behalf of the Radio Station, he attended the event with Bollywood singer, song writer Veronica Mehta who has beaten cancer and took part in the Sunrise Campaign.

Tony Lit MBE, MD of Sunrise Radio said, “Though Sunrise Radio is a commercial radio station and survives on the income generated from its loyal and valued advertisers, I also feel it’s important to support certain issues, Cancer being one of them, we wanted to make sure our listeners were aware of the good work CRUK does for the benefit of everyone. This award was unexpected but greatly appreciated and valued.”