Lyca Radio confirmed as Asian Achievers Awards exclusive radio partner
The UK’s fast growing Asian station, Lyca Radio has been appointed as the exclusive radio partner for the 22nd edition of the Asian Achievers Awards.
South Asians in the UK today occupy leadership positions across a range of fields, including politics, business and civil society. The Asian Achievers Awards continue to recognise the outstanding work of such individuals within the South Asian community.
This year’s Awards will take place on Friday 20th September 2024 at the prestigious London Hilton on Park Lane. The event is organised by global advisory firm EPG, with sponsors including embedded finance provider Andaria, Language Interpreters and charity partner The Leprosy Mission.
CEO of Lyca Radio Raj Baddhan said, “The Asian Achievers Awards is a long-established brand in the South Asian community, recognising real heroes across the country. Lyca Radio is delighted to be supporting the Awards. Our partnership will enable Lyca Radio listeners to experience the event across the airwaves and in-person as never before. Lyca Group consisting of Lyca Radio and Lyca Gold has more listeners than its rivals in Greater London. With the launch of Lyca Radio in Greater Manchester, we have expanded our reach across the country significantly.”
Lyca Radio has gained 23,000 listeners in the greater London area in Q3 2023 compared to the year before. It’s average listening hours are an industry-leading 7.2 hours. With the acquisition of Asian Sound Radio in Manchester recently, Lyca Radio has the widest reach across Greater London within the South Asian community.
Commercial Director of the AAA L George said, “We are delighted to have agreed a new partnership with Lyca Radio. Their wide reach and innovative approach to connecting with, and deepening relationships across, Asian communities in London, Manchester and elsewhere resonated with the aims and objectives of our Awards.”
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Prime Minister Rishi Sunak said, “The Asian Achievers Awards provide a great opportunity for us to recognise the outstanding accomplishments of British Asians in the UK. It is good to celebrate the positive impact and contribution all the nominees have made in creating a more modern, dynamic and globally-facing economy in the UK.”
Leader of the Labour Party Sir Keir Starmer said, “British Asians are a driving force behind the much of the social, cultural and economic innovation we see in Britain today. You represent so many of the values that help our communities thrive – inclusiveness, hard work and ambition to name a few.”
Amongst the winners last year were WBC silver middleweight champion Hamzah Sheeraz, coming hot off the 14th knockout of his career. In an exceptionally difficult time for healthcare workers in the UK over the last few years, the night saw three NHS workers win coveted awards, while the Special Award for Contribution to Music went to singer Kanika Kapoor, whose songs have been streamed more than 200 million times just on Spotify.
Members of the public can nominate change-makers in the community via the Awards website at asianachieversawards.com. Nominations are open until 7 July.
