‘Kaun Banega Crorepati 16’ gears up for launch with new marketing campaign
‘Kaun Banega Crorepati 16’ hosted by the legendary Amitabh Bachchan is set to return to television screens on Sony TV.
Sparking reflection on a deep life truth and narrated in Amitabh Bachchan’s iconic baritone, the broadcaster has launched three engaging videos, with its thought-provoking campaign narrative: “Zindagi Hai. Har Modh Par Sawaal Poochegi. Jawab Toh Dena Hoga”.
The campaign brings forth relatable examples through humane stories of a husband quitting his job to support his wife’s career choices, an independent young woman choosing to pursue her passion for mountaineering over marriage, and a respected bank manager who chooses to work as a cab driver after his retirement. The captivating themes highlight the challenges and triumphs that shape our journey and Amitabh Bachchan’s powerful voice adds a profound emotional resonance, reminding us of the strength of will and courage required to navigate life’s unpredictable twists and turns.
A formal launch date for ‘Kaun Banega Crorepati 16’ has not yet been announced.
